Hey! Aren’t You Using Social Media Yet?

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How Do You Build Trust and Become the Local Expert in Your Community?

Why Social Media Now?

*Many old marketing tricks are extinct
*People are looking for someone they can know and trust
*People are turning to search their web community for information and help

What Is Social Media?

Internet social platforms that allow us to quickly and widely:

*Share with and influence our target market
*Help others
*Reach and promote others and build goodwill
*Give others a way to reach and promote us

Change Is Here!
Social Marketing Changes:

*The way business is done
*The way we interact
*The way prospects find us
*The way people share info
*The way people talk about us
*The way we approach marketing

How Do You Compete?
Four Social Media Platforms You Need to Use Now:
*Facebook
*Twitter
*Blogs
*YouTube and Video Marketing

Facebook

*100-200 million new users in 8 months
*1 billion forecast by 2013
*55% Facebook users are women
*Average user has 120 friends
*Facebook business fans share their favorites and invite others to become fans
*Dynamic and viral
*Connect directly with prospects, customers and clients

Blogging

*Many industry leaders blog
*Blogging helps you to be viewed as an expert
*Blogging builds trust
*Blogging is your “home” on the internet (your website is your office)
*Blog and website interact and crosslink
*Communicate in friendly, warm and subtle manner (not perceived as selling)

Twitter

*Twitter links everything together (blog, facebook, website and more)
*Micro blogging
*Instant
*Create a buzz
*Viral
*Share, promote, engage
*Instant search in real time for target market
*Growing as fast as facebook

Video Marketing and YouTube

*People are too busy to read
*Video attracts and keeps visitors on your website
*Video makes it easy to show your passion and caring
*Video is easy to share and can go viral
*YouTube is 2nd biggest search engine online
*Brand your business with a YouTube Channel

Comments

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  It has been a fun ride in the past couple of months since we started working on my website and blog page. I'm always amazed by Iumi's creativity. She comes up with the really cool ideas all the time! Her service is very fast and right on the money. She is very patient with me even though I have no knowledge how social marketing works. I cannot say that I am savvy about Internet marketing, but I can say that I have learned a lot from Iumi. I am so fortunate that I found Iumi whom I can rely on with confidence.

  Masako Wada
  Acupuncturist

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